This episode is the audio of the 1:1 interview with Armand Farrokh from our recent webinar on moving up market. Armand is a founder of 30 Minutes to President’s Club and the co-author of the recently released book, Cold Calling Sucks (And That’s Why it Works). Jason and Armand discuss leveraging founders and executives to gain an edge in meetings against more established competitors in the enterprise space.

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